TikTok rolls out new notification system for content deletions – TechCrunch
TikTok says it has rolled out a new notification system for users around the world that will provide more clarity on content deletions. The system, which had been in testing for a few months before its global release, notifies a TikTok user when their video was deleted and what policy it violated. It will also offer the user the option to appeal the decision, if they wish.
Now when a video is deleted for content violation, users will be notified within the app, with the date of publication and the specific policy it violated, as well as a link to read the community guidelines. .
And if the video’s content has been flagged as being related to self-harm or suicide, TikTok will also direct users to expert resources via additional notification, including non-profit. befrienders.org. However, it does not appear to include numbers for suicide helplines, instead directing users or friends of users to call “local law enforcement.”
In the past, TikTok users have frequently complained that their videos disappeared without notice. Some of these stories went viral, like when Lizzo called TikTok for removing videos of her in a swimsuit, for example.
As more and more users have joined TikTok, video deletions have also increased. In the first half of 2020, TikTok said it deleted 104.5 million videos for policy violations, from the 49+ million he deleted during the second half of 2019.
The global launch of the new notification system also follows a recent expansion of TikTok’s enforcement actions around hate speech and other hate ideologies.
The company only yesterday published an explanation of these changes for its European community. This update was mistakenly flagged by some news sites as a brand new policy, but the majority of the changes had been first announced in the US in August.
Regardless of the timing, TikTok’s stricter enforcement of policies may have led to even more confusion regarding video deletions, due to the lack of a clear notification system.
TikTok says it believes the new notification system for video deletions will help reduce repeat violations, as it did in testing. It also saw visits to its community guidelines almost tripling as a result of the new notifications, along with a 14% reduction in appeal requests.
“Being transparent with our community is essential to continue to gain and maintain trust,” TikTok said in a announcement. “We are happy to be able to bring this new notification system to all of our users, and we will continue to work to improve the way we help our community understand our policies while continuing to create a safe and supportive platform. “