Red, white and flower – Nursery management
Pen & Petal, Inc. celebrates a milestone – the 20e anniversary of the creation of the marketing communication agency.
“The idea of a full-service agency specializing in green industry and grounded in horticultural knowledge sprouted for me while I was part of the team that built the Proven Winners brand,” says Kerstin Poehlmann, Founder and president of Pen & Petal. “I saw a space for us to serve horticulture in a way that general agencies couldn’t.”
Poehlmann, who holds a horticultural degree from his native Germany, joined EuroAmerican Propagators in 1994, founding Pen & Petal in 2001 as a boutique horticultural agency. She has written two books on container gardening and has been deeply involved in many industry organizations, most notably as a former member of the AmericanHort board of directors and new president of the San Diego County Flower & Plant. Association. Over the years, the agency has grown to serve all aspects of the green world and its supporting industries, from floriculture and nursery to cannabis, hemp, fruits and vegetables.
In addition, the agency’s roster of services remains vibrant, with print and digital branding, advertising, public relations and media at the core, as execution strategies evolve and grow with the needs. and the demands of an ever-changing communications landscape. Today’s services include basic print and digital, while also adding video, photography, and a full range of social and content tactics to reach shoppers wherever they are.
“Our customers come from many different industry segments, and while the way we market changes almost every day, what doesn’t change is how fascinating the green world is and the potential it offers,” says Poehlmann. “Relationships with clients and industry associates keep everything in mind, and I can’t wait to see how we grow alongside the green industry. “
Today, Poehlmann is joined at Pen & Petal by longtime team members, designer Claudia Defibaugh, marketing and PR specialist Joli Hohenstein and web / digital designer Olivia Hernandez, as well as talent contractors, including photographers, videographers and more. “I owe a lot of Pen & Petal’s success to my wonderful team and I am extremely grateful for their dedication, talent and creativity,” she says.
For more information visit www.penandpetal.com