Online shopping set to increase on ‘Super Saturday’ during pandemic
Online shopping is expected to increase this ‘Super Saturday’ as Americans turn to the web for vacation shopping amid the coronavirus pandemic.
The pandemic wreaked havoc on the retail industry throughout the year, causing some large companies to go bankrupt.
But millions of buyers are taking advantage of digital channels to keep them secure while injecting capital into businesses.
The National Retail Trade Federation (NRF) published a poll this week, it is estimated that more than 150 million consumers will buy this Super Saturday, a slight increase from the nearly 148 million last year.
Of those who plan to shop, 42% will do so exclusively online.
“Consumers have adopted an earlier start to the holiday season. They are expanding their holiday shopping and taking advantage of sales and promotions from local community retailers and national brands, ”said Matthew Shay, President and CEO of NRF.
“Throughout the extraordinary circumstances of this year, retailers have remained committed to protecting their customers, employees and the communities they serve, no matter how and when consumers choose to shop.”
Beyond online shopping, consumers should also take advantage of curbside pickup options to avoid possible exposure to the coronavirus in stores.
“The queues have gone from waiting to enter the store to waiting for your product to be brought outside the store,” Marshal Cohen, chief retail advisor at NPD Group, told Reuters. “This is what you will see throughout the day.”
The shopping spree expected on Saturday comes as retail titans like JC Penney and J. Crew filed for bankruptcy in May.