EY announces Back to the Roots as recipient of Entrepreneur Of The Year® 2021 Northern California Award
OAKLAND, California, August 6, 2021 / PRNewswire / – Ernst & Young LLP (EY US) announced on August 4, 2021, that the co-founders and co-CEOs of Back to the Roots Nikhil Arora and Alexandre Vélez were named entrepreneur of the year® Winner of the 2021 Northern California Award. Back to the Roots is changing gardening for the next generation by disrupting the 48 billion dollars the gardening industry by making gardening accessible to everyone, everywhere with its range of organic indoor grow kits, 100% United States cultivated seeds, sustainable peat-free soils, starter pots and seed mixes and raised beds. All products are available in over 14,000 locations, including Walmart, The Home Depot, Target, Lowe’s, Whole Foods Market and on Amazon.
The Entrepreneur Of The Year Awards program is one of the most prestigious competitive awards for entrepreneurs and leaders of high growth companies. The award recognizes those who are unstoppable business leaders, excelling in talent management; degree of difficulty; financial performance; societal impact and building a company based on values; and originality, innovation and plans for the future. Back to the Roots was selected by an independent jury and the award was announced at the program’s virtual gala. August 4.
In the past, the Entrepreneur Of The Year program has honored the inspiring leadership of entrepreneurs such as: Brian Niccol by Chipotle Mexican Grill, Inc, John mackey the whole food market, Howard Schultz from Starbucks Corporation, Jodi berg by Vitamix, Reid hoffman and Jeff Weiner of LinkedIn, Hamdi Ulukaya by Chobani, James Park from Fitbit and John daymond by Fubu.
“It is a great honor to be named Entrepreneur of the Year for Northern California. We are inspired and motivated by this recognition to continue to move our industry forward not only as we bring a new generation to the garden, but also to build a sustainable business that helps promote a more conscious multi-party capitalism, ”says Nikhil arora. Alexandre Vélez adds: “We hope our story can inspire other young entrepreneurs to dream big – this whole journey started for us in college with just one $ 5,000 grant from our chancellor. And we feel like we’re only scratching the surface as we seek to brand the garden for a new generation – reconnecting every child and family to their food and the land. “
For 35 years, EY US has honored entrepreneurs whose ambition, courage and ingenuity have contributed to the success of their businesses, transformed their industries and had a positive impact on their communities. Back to the Roots will become a lifetime member of the esteemed multisectoral community of recipients, with exclusive and ongoing access to the experience, insight and wisdom of alumni and other members of the ecosystem in more than 60 countries – all backed by vast EY resources.
Like a Northern California Award-winning Back to the Roots is now eligible for the 2021 National Entrepreneur of the Year Awards. Winners of several national categories, as well as the winner of the National Global Entrepreneur of the Year Award, will be announced in November at the Strategic Growth Forum.®, one of the country’s most prestigious gatherings of high-growth companies and market leaders.
Founded and produced by Ernst & Young LLP, the Entrepreneur of the Year awards are sponsored nationally by SAP America and the Kauffman Foundation. In Northern California, sponsors also include SolomonEdwards and Woodruff Sawyer.
About the Entrepreneur of the Year®
Entrepreneur of the year® is the world’s most prestigious business rewards program for unstoppable entrepreneurs. These visionary leaders deliver innovation, growth and prosperity that transform our world. The program engages entrepreneurs with ideas and experiences that promote growth. It connects them with their peers to strengthen entrepreneurship around the world. Entrepreneur Of The Year is the first and only truly global rewards program of its kind. It celebrates entrepreneurs through regional and national awards programs in over 145 cities in over 60 countries. The winners of the overall national ranking compete for the EY World Entrepreneur Of The Year ™ title. ey.com/us/eoy
About Back to the Roots:
Back to the roots is the fastest growing organic gardening company in the world. Alejandro and Nikhil founded Back to the Roots during their last semester at college at University of California, Berkeley, the growth of a $ 5,000 grant from their university chancellor in a $ 100 million garden brand in the years that followed.
The company is committed to bringing everyone into the garden in a sustainable way. Reconnecting a whole new generation to the land and the food they eat. No back yard or thumbs up needed. Back to the Roots has helped create millions of new organic gardens with its revolutionary line of 100% organic indoor grow kits. United States sachets of cultivated seeds, peat-free potting soil, live plants and raised beds.
CONTACT WITH THE MEDIA:
Ida Bo Frazier
The Rose group / Back to the roots
SOURCE Back to basics