Colorado rapper and other black entrepreneurs hope pandemic gardening boom will promote healthier eating – The Denver Post – Denver, Colorado
Denver – Ietef Vita plans to spend most of 2020 on the road ”,BiomimiczThe album released by the rapper on his label #plantbasedrecords in January. Known to fans as “DJ Cavem Moetavation” and “Chef Ietef,” Vita unexpectedly shortened these shots.
“We were in Berkeley, Calif. On Feb. 29 to play there and literally left town just before the entire country shut down,” appeared in Obama and is widely regarded as Vita (34). Ans) look back. Father of what is called eco-hip hop.. “I was afraid.”
At her home on the Denver subway, Vita struggled to pivot when suddenly stood next to his wife, Alkemia Earth, and her three daughters, an herbal lifestyle coach. Eventually it accepted that it had to stay put and, as the saying goes, blossomed where it had been planted.
With the help of his wife, he launched an instant campaign. We sent over 42,000 packets of kale, beetroot and arugula seeds for sale at the show. All are decorated with a QR code to listen to his portrait and digital sound. album.With help from Crowdfunding campaignHe sent them free to farmers in cities where the couple might be, including Minneapolis, St. Louis, Cincinnati, Chicago, New York, several parts of California and his hometown of Denver. He hoped the seeds would help alleviate food shortages and long queues at grocery stores and food banks in economically disadvantaged areas that were hit hard during the pandemic.
His effort to beat with his rhythm was successful and more than a year later his seed business It’s still growing. Vita is one of the growing lists of black gardening enthusiasts across the country who have become entrepreneurs. They run a seed company that has benefited from a global horticultural boom inspired by a pandemic, and seed donors are still overwhelmed with orders and hope they don’t go away soon.
Daughter of the garden of God, Coconut and seeds, Urban Farm Garden Shop And I grow shit Is an all-black company that shares Vita’s mission of attracting a wider variety of people into gardening and lighting it up as an active, pandemic-safe hobby that promotes healthy eating.
It also provides an escape from stress, including the racial stress that sometimes boiled and exploded after George Floyd’s murder in Minneapolis.
Studies have shown that exposure to plants and green spaces while gardening is beneficial for mental and physical health. In fact, 2018 Articles Clinical medicine claims that by just looking at plants, you can lower blood pressure and pulse, relieve muscle tension, reduce stress, and ease feelings of fear, anger, and sadness. The same report encouraged medical professionals to encourage patients to spend time in the greenery and to work in the garden.
Leah Penniman, a New York farmer and food activist, wrote in her book:Agriculture among blacksThe connection with American black seeds dates back to the era of slavery. In the era of slavery, some Africans wove seeds in their hair when it was shipped from their homes. As Peniman wrote, it was “insurance for an uncertain future”.
However, Natalie Basile, author of the recently published Natalie Basile, says that many blacks in the United States have since been deliberately separated from farming due to their association with the painful legacy of slavery. .. Anthology of African-American peasants And the novel “Queen Sugar” that influenced the Oprah Winfrey Network television drama centered around a black family farm in Louisiana.
“Part of our cultural history was leaving the earth, because leaving the earth is progress,” said Basil. “The further you are from the land, the more successful you are. You go to school, get an education, get another degree, and get a job in a field that hasn’t hit the ground running.
But Baszile also wants seed and horticultural trends to encourage more blacks to understand the health benefits of horticulture.
“There is a therapeutic component to being outside the plantation, even if it’s just a flower garden,” she says. “There is something absolutely essential, healthy and meditative about going out and doing physical things. We move, exercise, breathe clean air, and connect with the earth. “
And she said connecting to the ground empowers people, whether they grow their own food or sell seeds as an entrepreneur.
Owner Organic melanin seeds, Devona Stevenson agrees. She said she started gardening to relax in 2018 after having a bout of depression. She then felt the need to go back to when she grew up near Miami, so she started a seed business in June of last year at the height of the pandemic.
“I only saw people around me eating fast food and junk food at the horn stores,” said Stephenson, who moved from Fort Lauderdale, Fla., To nearly two acres in Fayetteville, in Georgia. I am. “I think the rep is important. So basically I saw the need and decided to meet it. For me it is also untapped from a gardening and farming perspective. It’s also about reaching the market, a group of people who are not actually for sale. “
His efforts have not been neglected. Instagram Followers She has grown from 7,000 to over 20,000 since she started posting gardening tips last July. She said she believed that many black seed business owners like her are motivated by the need for education and financial empowerment.
“My business is for everyone – we’re all humans – but I happen to be a black woman and a business owner, and someone wants to support a black owned business, a black gardening business. . If so, we will give them this opportunity, ”she said.
Vita’s entrepreneurial spirit, or “growing the seeds”, seems to have influenced what he calls “growing the seeds”. An exciting online site called it “Heroes of 2020Oscar-winning actor Natalie Portman included her in the “Sprout That Life” line for around $ 19 in three packs of 55-100 seeds. Best gift choices for 2020 Published in the December issue of People magazine. After actor Mark Ruffalo, makes public donation to Vita’s GoFundMe campaign to support seed distribution efforts Crying on social media From rapper Cardi B and comedian Cedric the Entertainer.
Vita said he sees the fruits of his efforts in the photos people send him of the food grown from his seeds. He couldn’t be proud of how he had reached the community of colors, especially the black community. He said he lives disproportionately in the food desert and suffers from inequalities in health. “Instead of changing our economic approach, we wanted to change the way they eat,” he said.
To date, through crowdfunding, it has distributed over 20,000 seed packets free of charge. He said he hopes this effort, along with online vegan cooking and gardening demonstrations, will help more black people try plant-based diets and stimulate growth movements.
“I believe if we can flood our community with unhealthy food and medicine, we can flood our seeds and our love,” he said. “We can flood it with aggression and urban agriculture and juice bars. Without gentrification, without replacing urban redevelopment. “
Colorado rapper and other black entrepreneurs hope pandemic gardening boom will promote healthier eating – The Denver Post Source link Colorado rapper and other black entrepreneurs hope pandemic gardening boom will promote healthier eating – The Denver Post